The phrase, possible a phonetic misspelling of “sit on it, film,” seems to be web slang used dismissively to counsel {that a} movie venture or concept is poorly conceived and must be deserted. It evokes the picture of shelving one thing indefinitely. An instance of its utilization is likely to be in response to a proposed movie adaptation of a poorly acquired e-book, the place somebody would possibly remark on-line, “Simply shelve this venture.” Any such commentary usually arises in on-line movie communities and social media discussions surrounding upcoming or hypothetical films.
This expression displays the dynamic and infrequently essential nature of on-line movie discourse. It supplies a concise, albeit blunt, solution to specific disapproval and skepticism in direction of a specific venture. The prevalence of such slang highlights the numerous function on-line communities play in shaping public notion and producing buzz, optimistic or detrimental, round movies. Whereas casual and generally harsh, these expressions contribute to a vibrant, ongoing dialog about cinema.
